First decide: do you need buyers, or a better way to take orders?
A marketplace sells you access to retailers who are already shopping. If your problem is that nobody knows your brand yet, that access is worth paying for, and a commission only charged when an order happens is a reasonable deal.
Software sells you a better process. If you already have 20, 50 or 200 stores ordering from you by email, text and spreadsheet, you do not need more discovery for them. You need a catalog they can order from without back and forth, with the right prices for each account. Paying a commission on those orders is paying for discovery you already did yourself.
Many brands end up using both: a marketplace for new accounts and their own tool for accounts that reorder.
Faire: still the default marketplace
Faire charges brands a 15% commission on orders from retailers who found them on the marketplace, plus a one-time charge on a new retailer’s first order. For brands outside North America that first-order charge is a 10% referral fee, which makes the first order 25%. Orders that come through your own Faire Direct link carry 0% commission, and Faire says a payment processing fee applies to all orders, based on how fast you choose to be paid.
What you get for that is real: retailer discovery, net terms that Faire finances so you are paid without carrying the credit risk, and a checkout retailers already trust. See our full LINK vs Faire breakdown for the math at different volumes.
Abound and Tundra: marketplaces that are gone
Many older “sites like Faire” lists still recommend Abound and Tundra. Abound ended its wholesale program in June 2023, pivoted to a dropshipping product and was acquired by Carro in early 2024. Tundra, the zero-commission marketplace, closed in mid-2023. If an article lists either one with a current commission rate, it is out of date.
The lesson for brands is practical: a channel you do not control can disappear, and the retailers you met there go with it unless you kept their contact details.
IndieMe: a membership marketplace for handmade
IndieMe is a smaller marketplace for handmade products made in the US and Canada. Instead of taking a commission, it charges sellers a membership subscription. Published prices have changed several times, so check their pricing page for the current plan. The trade-off is a smaller pool of buyers than Faire, and it only fits if your products qualify as handmade.
NuORDER and JOOR: wholesale platforms for larger brands
NuORDER (owned by Lightspeed since 2021) and JOOR are wholesale platforms built for brands selling to department stores and established boutiques, especially in fashion. They offer digital line sheets, virtual showrooms, ERP integrations and their own networks of retail buyers.
Neither publishes a simple price list. NuORDER pricing is quoted by sales, and JOOR describes per-user subscription pricing for brands with custom quotes on request. If you have an ERP, a showroom and a sales team, they are worth a demo. If you are a team of two, they are usually more platform than you need.
Shopify B2B and Brandboom: software you run yourself
Since April 2026, Shopify includes native B2B features on its Basic, Grow and Advanced plans, not only on Shopify Plus, though with limits such as three active B2B catalogs and no company-specific catalog assignment below Plus. If your consumer store is already on Shopify, this is the first thing to try.
Brandboom is long-standing line sheet and wholesale order software with a free plan and paid subscriptions. Its pricing page does not list an order commission; check it for current plan prices.
LINK and the plain PDF: owning the whole process
LINK is a wholesale catalog you share as one link. Each buyer sees their own price list, your order minimums, per-product minimums and case multiples are enforced, and orders land in your dashboard with full buyer details. You pay a flat fee from $9/mo and no commission. Buyers need no app and no account.
Be clear on what LINK is not: it is not a marketplace, so it will not bring you new retailers, it does not offer net terms financing, and it does not process payments. You agree payment and shipping directly with your buyer, the way most wholesale has always worked.
The free option is a PDF line sheet and an order form by email. It works for a handful of accounts and breaks around the time prices change mid-season or a buyer orders a case size you do not sell.
- Need new retailers: start with a marketplace.
- Need a better process for retailers you have: use software.
- Need both: keep the marketplace for discovery and move reorders to your own catalog.
Third-party prices and policies checked in October 2026. They change; confirm on each vendor’s site before deciding.