Wholesale guides for small brands
Honest comparisons, free tools and practical guides for brands that sell to boutiques, shops and distributors.
Compare wholesale platforms
- ComparisonFaire alternatives: marketplaces, wholesale software and your own catalogFaire alternatives compared: marketplaces, wholesale software and your own catalog. Fees, pricing transparency and who owns the buyer, side by side.
- ComparisonLINK vs Faire: what the commission really costs, and when it is worth itLINK vs Faire for wholesale: Faire’s commission at real monthly volumes, where Faire wins, where a flat-fee catalog wins, and how to use both together.
- ComparisonLINK vs NuORDER: enterprise wholesale platform or a catalog you can set up this weekLINK vs NuORDER: quote-based enterprise wholesale software versus a flat-fee wholesale catalog. What each does well and which fits a small brand.
- ComparisonLINK vs Shopify B2B: when to use your store, and when to use a separate wholesale catalogLINK vs Shopify B2B for wholesale: native B2B on every Shopify plan since 2026, its limits below Plus, wholesale apps, and when a standalone catalog fits.
- ComparisonTundra alternative: how to sell wholesale without commission after Tundra closedTundra’s zero-commission wholesale marketplace shut down in 2023. What happened, what replaced it, and how to keep commission-free wholesale orders.
Free tools and templates
- Free toolFree wholesale line sheet generatorMake a wholesale line sheet in minutes: add products, SKUs, photos, wholesale price, MSRP and minimums, then print to PDF or export CSV. Free, no signup.
- TemplateWholesale order form template: every field a B2B order needsWhat to put on a wholesale order form: header fields, line items, minimums, case packs and terms. Copy the columns, then turn the form into an order link.
- Free toolWholesale price calculator with keystone pricingCalculate your wholesale price and MSRP from unit cost and target margin, with keystone pricing as the default. See profit per unit and compare margins.
- GuideWhat is a line sheet? A plain guide for wholesale brandsWhat a wholesale line sheet is, what goes on it, how it differs from a lookbook, catalog or price list, and how to send it so it turns into orders.
- GuideHow to sell wholesale to boutiques, step by stepHow to start selling wholesale to boutiques: price for margin, build a line sheet, set terms, find stockists and turn opening orders into steady reorders.
- GuideWholesale minimum order quantity: how to set it and enforce itHow to set wholesale minimums: opening vs reorder minimums, dollar vs unit minimums, case packs, size runs and how to enforce them in an online catalog.
Wholesale ordering by business type
- SolutionA wholesale ordering portal built for small brandsA B2B ordering portal your buyers open from one link: their own prices, your minimums, live stock and a cart. Flat monthly price, no commission on orders.
- SolutionA private wholesale catalog for the buyers you approveKeep wholesale prices off your public site. Share a private catalog link only with approved accounts, each with its own price list, minimums and live stock.
- SolutionA wholesale catalog for jewelry brandsA wholesale catalog for jewelry brands: metals, finishes and ring sizes as variants, per-customer price lists, minimums and live stock in one link to buyers.
- SolutionWholesale ordering for apparel brandsWholesale ordering for apparel brands: size runs and prepacks, colorways, delivery windows, per-customer prices and minimums in one catalog link for buyers.
- SolutionA wholesale catalog for swimwear brandsSell swimwear wholesale with tops and bottoms as separates, size runs, resort and summer deliveries, per-customer prices and minimums in one catalog link.
- SolutionA wholesale catalog for footwear brandsWholesale ordering for footwear brands: full and half sizes, widths, size runs and case packs, per-customer price lists and minimums in one link for buyers.
- SolutionSelling Brazilian brands wholesale in the USAHow Brazilian brands sell wholesale to US boutiques: importer or direct, USD pricing, landed cost, reps, trade shows and a bilingual catalog for your team.