Mix-and-match tops and bottoms
Selling bikinis as separates lets stores buy the size curve their customers actually wear, and it is one of the reasons separates sell well at retail. It also makes ordering more complex: two products per look, each with its own sizes and stock.
In LINK, each top and bottom can be its own product with size variants and stock, shown next to each other in the catalog so the buyer sees the look. If you also sell fixed sets, set them up as kits. Buyers can then order a matched set in one step or build the curve piece by piece.
Size runs and minimums
Many swim brands ask for a minimum per style (for example a full size run, or a set number of units per print) and a dollar minimum on the order. LINK enforces the order minimum, per-product minimums and case multiples in the cart, so orders arrive within your terms. Stock is tracked per size, which matters in swim, where the extremes of the size run often sell out first.
Resort, summer and the swim calendar
Swim buyers typically place resort orders for delivery in the fall and winter, for warm-weather markets and travel retail, and summer orders for spring delivery. Some brands also sell year-round to resort shops and cruise destinations.
Scheduled publishing lets you open a new season in the catalog on a set date, and a catalog page can expire when the order window closes. Allowing sales beyond stock lets buyers preorder prints you have not produced yet. Your in-stock styles can live in a separate catalog for immediate reorders during the season.
Prints, colorways and the line sheet
Swim collections are often built from a few silhouettes repeated across many prints. That is efficient for production but hard to present: the buyer needs to see each print on each shape without scrolling through the same bikini forty times. Group the catalog by print or by silhouette, whichever matches how you designed the collection, and use variants for print and size so each style appears once with all its options.
Include fabric content, lining, coverage (for example full, moderate or cheeky bottoms) and whether tops have removable padding. These are the questions boutique owners hear from their customers, so they ask them before they order. Good flat shots and on-model photos also help stores sell the product online and on social media.
Miami Swim Week and other places buyers meet brands
Miami Beach is the center of the US swim calendar. SwimShow, run by the Swimwear Association of Florida, takes place there during Miami Swim Week alongside runway shows and other events. Dates have moved in recent years, so confirm them on the organizer’s site. Swim brands also show at broader apparel and resort markets around the country.
At a show, a QR code opens your catalog on the buyer’s phone, and your reps can write orders from their own login on the spot. After the show, buyers reorder from the same link.
Brazilian swimwear brands in the US
Brazilian swimwear has a strong reputation with US boutiques and resort shops, and many Brazilian brands sell in the US through a Florida-based team, an importer or their own US company. LINK fits that setup: the catalog can be translated, so your team works in Portuguese while US buyers see English, and prices can be shown in US dollars.
If you are a Brazilian brand building a US wholesale business, our guide for Brazilian brands selling in the US covers importers, reps, pricing and the trade show circuit in more detail.
Running swim wholesale with LINK
Import the collection from a spreadsheet, add tops, bottoms and one-pieces with their sizes and prints, set price lists and minimums, and send the link by email, Instagram DM, SMS or WhatsApp. Orders arrive complete in your dashboard. Payment and shipping are agreed directly with the store, and LINK takes no commission on any order.