How to use the line sheet generator
Start with the brand block, because buyers read it first: brand name, contact person, email, phone, website and the season or date the sheet is valid for. Then add products one row at a time.
When the sheet looks right, use the print button and choose "Save as PDF" in the print dialog to get a file you can attach to an email. Export the CSV at the same time; it is the easiest way to update next season’s sheet or import your products into another system.
- Add your brand name, contact details and the season or validity date.
- For each product, enter the style name, SKU, a photo, the wholesale price and the MSRP.
- Add the minimum quantity per style and the available colors or sizes.
- Group products in the order you want buyers to see them (by collection, category or best sellers).
- Print or save as PDF, and export the CSV as your backup.
What every line sheet must include
A buyer should be able to write an order from your line sheet without emailing you a single question. That means every product needs enough information to be identified, priced and counted, and the sheet as a whole needs to say how to order.
- Product photo on a clean background, one per style at minimum.
- Style name and SKU (or style number), so the order can be matched without guessing.
- Wholesale price and suggested retail price (MSRP) side by side.
- Available colors, sizes or size runs.
- Minimum quantity per style, and case pack if you sell in multiples.
- Opening order minimum and reorder minimum, if different.
- Ship window or lead time, and how to place the order (email, form or link).
- Payment terms and your contact details on every page or at least on the cover and terms page.
Line sheet best practices
Photography carries the line sheet. Use the same background, angle and lighting across the whole collection so products are easy to compare. One clean product shot does more than a lifestyle photo here; save the mood images for your lookbook.
Order matters more than most brands think. Put your best sellers and new arrivals on the first pages, keep each collection together, and avoid splitting colorways of the same style across pages. Buyers often skim the first two pages and order from those.
Finish with a terms page. It is where you state the opening minimum, reorder minimum, payment terms, ship window, shipping policy, returns or damages policy and how to submit the order. Buyers look for it, and having it in writing avoids awkward conversations later.
PDF line sheet vs a live catalog
A PDF line sheet is a perfectly good way to start. It is free, every buyer can open it, and it is easy to attach to an email or print for a trade show. If you sell a few dozen styles to a handful of stores, a PDF may be all you need for a while.
The trouble starts when things change. A PDF is a snapshot: the day you raise a price, sell out of a color or add a style, every copy already sent is out of date, and buyers keep ordering from the old version. Orders also come back in different formats (an email, a marked-up PDF, a phone photo of a spreadsheet) that you have to retype.
That is the point where a live catalog link helps. With LINK, the catalog always shows current prices and stock, each buyer sees their own price list, minimums and case multiples are enforced in the cart, and the order arrives in your dashboard ready to confirm. Buyers need no app or account, and you pay a flat subscription with no commission on orders.
Using the CSV export
The CSV is a plain spreadsheet with one row per product. Keep it as your master product list: update prices there, then load it back next season instead of rebuilding the sheet from scratch.
The same file is a good starting point if you move to a catalog tool. LINK imports products from a spreadsheet, so the columns you filled in here (SKU, name, prices, minimums, variants) carry over without retyping.