Why jewelry line sheets get messy
A typical jewelry collection has many styles at relatively low price points, each with several variations. Put that in a PDF and you get either dozens of pages or tiny photos with a grid of codes. Buyers have to cross-reference style numbers with a separate price page, and when metal costs move, every file needs to be rebuilt.
Boutiques also buy jewelry differently from apparel. They often mix many styles in small quantities, add a display piece, and reorder bestsellers frequently. Your ordering process has to make small, frequent orders easy without letting them become unprofitable.
Variants that match how jewelry is made
In LINK each product can carry variants for the attributes that matter: metal or plating, stone or color, chain length, hoop diameter, ring size. The buyer picks the combination in the catalog, and that combination is what lands in your order, with the right style code. Stock is tracked per variant, so a ring that is out in size 6 stops being offered in size 6.
- Metal and finish: sterling silver, gold-plated, gold-filled, solid gold
- Stones and colors
- Chain lengths and hoop sizes
- Ring sizes
Minimums that keep small orders profitable
Jewelry brands commonly use a dollar minimum on the opening order so the store can build a real display, plus a lower minimum on reorders. Some styles sell better in multiples, such as stacking rings or everyday studs; for those you can set a per-product minimum or a case multiple of 3, 6 or 12. LINK enforces the order minimum, per-product minimums and multiples in the cart, before the order is sent.
Kits work well for jewelry too: an opening assortment with a set number of bestsellers, or a display bundle that includes the pieces a store needs to tell your story.
Prices that move with metal costs
When the cost of silver or gold moves, you update the price in one place and every catalog shows it immediately. With per-customer price lists, a new boutique, a long-time account and a distributor can all open the same catalog and see their own numbers. You do not have to send updated PDFs to every store or worry about an old price list being used for an order.
What to put on a jewelry line sheet
Jewelry buyers decide quickly, but they need the right facts to do it. Material matters most: a boutique selling to customers with sensitive skin will ask whether a piece is sterling, gold-filled or plated, and how thick the plating is. Measurements matter next, because a photo cannot show whether a pendant is 10 or 20 millimeters. A good jewelry catalog page answers both without a follow-up email.
- Clear photo on a plain background, plus one worn shot when you have it
- Style name and number
- Metal, plating and stones, stated precisely
- Measurements: length, diameter, pendant size
- Wholesale price and suggested retail
- Minimum per style and any pack size
- Care notes and packaging (card, pouch, box)
Selling at shows and through reps
Jewelry buyers often meet brands at trade shows. In the US, JCK in Las Vegas and the JA New York shows are major fixtures for the fine and bridge market, while many fashion and boutique jewelry brands show at gift, accessories and apparel markets. Dates and formats change, so check each organizer’s site before you plan.
At a show, a QR code on your table opens the catalog on the buyer’s phone, and your reps can place orders from their own login on the spot. After the show, the same link is how buyers reorder.
From catalog to order with LINK
Import your styles from a spreadsheet, add photos and variants, set your price lists and minimums, then send the link by email, Instagram DM, SMS or WhatsApp. Buyers order from any browser without creating an account. You confirm, agree payment and shipping directly with the store, and ship. LINK charges a flat subscription and takes no commission on any order.